How To Capitalize On The Hottest Marketing Trends of 2022.
Digital marketing is constantly evolving, but in 2022 we will see some dramatic changes to how businesses market online. Businesses and brands must not only plan for the future of digital marketing but be prepared to take use these changes to their advantage. Here are the top 10 digital marketing trends to keep an eye out for as we move into 2022.
1. Influencers are continuing to grow at an exponential rate.
With influencers bringing in over 14 billion in 2021 alone through marketing and promotions. Its clear that using influencers with niched targeted audiences can yield high for your B2B or B2C business. In 2021 we saw big brands such as Adobe, SAP and Ge hop onto the influencer bandwagon and use this trend to their advantage. If used strategically, we believe influencers can be a great way to increase your brands exposure to the people that are most likely to like, love and incorporate your brand into their daily lives.
2. Advertising is costing more due to data restrictions
To be competitive when running digital ads right today you need to capture data in order to automatically optimize your campaigns. With new privacy regulations like the new iOS update in 2021 and pending removal of cookies, large data hoarding companies are reducing the amount of information stored on users. This means higher ad costs on social media platforms. 2022 could pose more regulations and make PPC advertising more challenging. This could make other marketing channels such as the one described above much more profitable.
3. Marketers are getting more strategic
As automation, artificial intelligence and machine learning take away alot of the grunt work of digital marketing, markets must become more strategic. The options in digital marketing continue to grow. Recommendation: Marketers need to think strategically on what really drives their business growth.
4. LinkedIn is growing faster than ever before
With linked in growing faster than ever, having a marketing strategy that includes this sales channel can be important to both B2B as well as B2C. Late 2021 LinkedIn has launched LinkedIn PPC ads that allow paid ads to show up in targeted user feeds. This along with linkedIn constantly launching new features that drive better results for businesses and pages, it’s a no brainer to go all in on LinkedIn. Proof of linkedin’s growth.
5. Keep content short and simple
Nobody likes long and boring content. By keeping your content short and simple you keep you engagement rates higher which tells social media platforms to show your content to more people. Time after time we see businesses over think their video promos which end up costing them unnecessary time and money.
6. Ditch the SEO “Tips/Hacks”
Search engine optimization has been around since the dawn of the internet. Each year search engines get smart and more contextual. This means it will not necessarily respond to SEO techniques that have been overused in the past. By building an excellent user experience and spreading awareness organically you wont only rise up the ranks more quickly than sites using temporary “Tips/ Hacks”; but you will position yourself to hold the high ranking and potentially lead your niche through search engines.
7. Digital jobs are growing much faster than recent years According to LinkedIn, digital skills are in high demand. Yet there is a big skill gap between the number of businesses searching for digital skills and the skills in the marketplace. Our Recommendations conclude that marketers should up skill to stay relevant in any industry. This means company leaders need to take time to build strategies that allow for proper company training on new emerging technologies.
8. Less is more
In a digital world where at one time being the loudest person in the room lead to the sale. This isn’t necessary the case anymore. Today due to how loud the internet is, its getting harder to win a customers trust and takes much work to build that relationship. Most businesses marketing online spread themselves too thin across too many channels which leads to lack of creativity and community on thoes channels. We believe marketers should get more focused and aim to do fewer things better to dominate their niche.
9. The “Metaverse” is in
Facebook officially changed its name to Meta. Facebook is betting big on the Metaverse, which is a term for virtual and augmented experiences. Facebook has information on some of the largest trends on the planet. Do you think its a coincidence that Facebook is going all in on meta? We at Flying Start Marketing do not. Facebook has more than enough data to support their decision. With all this being said, with the future heading into the “metaverse” we think you should too.
10. Mobile Optimization
With people spending most of their screen time on their phones, having a website that is optimized for mobile is a must. Mobile experiences aren’t just important on brand websites, they’re also important in other key marketing strategies. It not only boosts your SEO, but improves your customer experience in this fast-paced, highly connected digital environment.
Overall, 2022 is going to be a big year for digital marketing and online businesses. We understand keeping up with marketing trends and constantly changing and optimizing strategies to stay ahead can be a difficult task. If your looking for a team of people that spend each day coming up with new ways to push businesses to higher highs, click the link below to learn more.