Lack of exposure and awareness
Not in line with the target audience
Amazon selling costs are too high
PPC campaigns designed to target high-end audience
Facebook and Instagram ads will give Me's Way the exposure it needs while a well-developed advertisement targeting a younger, more niched audience will allow Me's Way to escape a value brand image and promote itself as a high-end niche chili sauce.
Optimized landing page with custom sales funnel
A custom-made landing page designed to convert is a necessity when selling online. A properly built landing page will leverage Me's ways marketing efforts.
New promotional content and advertisements
A promotional video designed to target a more high-end audience interested in sauces will allow Me's Way to sell their sauce as a High-end condiment price without being seen as a "value brand" with low costs and low-quality products.
During this project, proper branding allowed us to target a high-end demographic and provide Me's Way with the growth opportunities they were looking for.
Increase in sales within 3 months.
Impressions their first months
Increase in returning customers
Increase in store conversion rate